First-page rankings still matter. What changed is the theatre around them. Mixo maps the keywords that already buy, builds pages that convert, and measures calls — not vanity graphs.
Start with money keywords
A term with 40,000 searches is useless if nobody books. We split the list into buy-now, near-me and learn-then-buy before a single page is written.
Pages that convert
Category and location pages need a job: enquiry, call, WhatsApp. Technical SEO unblocks crawl and speed so those pages can actually rank.